We are now stockists of the fantastic ELEKTRA MAGNESIUM products:

ELEKTRA MAGNESIUM CREAM - 400gram tub   $59.00

  ELEKTRA MAGNESIUM CREAM - TWO PRODUCTS IN ONE

This luxurious magnesium cream moisturizer (made of natural plant butters plus magnesium) is ideal for those who need extra hydration and skin softening, whilst delivering a transdermal dose of magnesium ions. A dessertspoon full (about 13mg) delivers approx 300mg of elemental magnesium. Best for normal to dry skin types.  Also those with eczema, psoriasis or dermatitis may find relief as well as assisting with dry skin, restless legs, cramps, swelling, itchy bites, after sun recovery and stiff or aching muscles.

PURE and NATURAL MAGNESIUM SEA SALTS - 500 gram jar $30.80

                                                                  Elektra Magnesium mineral salt (magnesium chloride hexahydrate mgCl2.6h20) is naturally evaporated from sea water which comes from a remote lake 3,200m above sea level in the Tibetan Plateau. Independent laboratory testing has found no mercury and no lead. This natural magnesium sea salt has had the sodium removed, but still contains the natural sea trace minerals of natural sea water. In Japan this salt is called Nigari and is use by food manufacturers to make tofu.

MAGNESIUM - THE SILENT GUARDIAN

(Excerpt from The Magnesium Factor by Drs Mildred Seelig and Andrea Rosanoff. pp.17-19)

If the level of magnesium within the cell becomes too low there are three dire results:

1.  There is not enough ATP available for the cell’s necessary energy reactions and to maintain the ‘enzymatic pump’ that moves potassium into and sodium out of the cells.

2.  Potassium leaves the cell and cannot reenter, and there is a temporary increase in the plasma potassium level, which creates a risk of arrhythmia.

3.  Calcium rushes into the cell, where it does not belong, and creates its excitatory and hardening havoc.

In this low magnesium state cells begin to malfunction in predictable ways:

Here’s how:

*  Blood tends to clot even if there is no wound, cut or hemorrhaging.  When this clotting occurs between blood vessels, it can cause thrombi or emboli, creating the risk of heart attack or stroke.

*  The secretion of adrenaline increases abnormally.

*  Cells begin to overrespond to the stimulation of adrenaline stimulation.

*  Cholesterol production and metabolism become abnormal.

*  All muscle cells, including those in the heart and blood vessels, tend to contract and become unable to relax.

*  There is increased production of free radicals and susceptibility to oxidative stress.

*  Arteries stiffen and develop a build-up of plaques as a result of too much low-density lipoprotein (LDL or ‘bad’) cholesterol and too much calcium.

*  Glucose is not properly processed as a result of insulin resistance, which can lead to type II diabetes and a whole spectrum of other disorders, all leading to heart disease.

When cells, tissues, organs, organ systems, and bodies have adequate magnesium these dire consequences do not occur and the heart and blood vessels can be healthy at every level:

*  At the molecular level a healthy magnesium concentration is a natural antioxidant, protecting molecules from free-radical damage.

*  At the enzyme level there is enough ATP for all energy reactions, and enzymes that need magnesium as a cofactor can function well.

* At the cellular level a normal electrolyte balance is maintained.  Calcium, sodium, potassium and magnesium concentrations shift and adjust as needed.  There is no abnormal calcification, hyperexcitability, or tendency to overreact to adrenaline.

* At the tissue level, blood flows freely, without an abnormal tendency to clot, and heart and blood-vessel muscle tissue can relax and contract in proper response to healthy nerve and hormonal signals.  When danger comes, the fight-or-flight reaction works – and then subsides.

* At the organ level, proper magnesium levels allow the heart to pump out blood efficiently from the left ventricle;  they also forestall high blood pressure by allowing a healthy sodium-potassium balance and preventing arterial spasms and, later, arteriosclerosis.

At the organ-system level, the heart pumps continuously without palpitations or arrhythmia, efficiently sending blood into flexible arteries that dilate or constrict in direct response to the body’s immediate needs, delivering necessary oxygen and nutrients to all of the body’s cells, especially those of the heart.

When the body has adequate magnesium, we don’t even know it is there.  It is truly the silent guardian of our hearts, blood vessels, cells and bodies.  It is only because many people don’t have enough (primarily due to our modern processed-food diets) that we even need to notice.

Excerpt below from www.imva.info  

The normal accepted recommended daily dietary amoung of magnesium is only 300-400mg. Many professionals feel this to be a bare minimum.  Some would say that 1,000mg is probably more in the range of what most people need due to stress (measured by cortisol levels) causing magnesium to be dumped into the sweat in increasing quantities.  Actually there are all kinds of cellular stresses that drive down magnesium levels including chemical sgtress.

Radiation, Chemicals and  heavy metals put enourmous stress on orgams, tissues and cells.  Magnesium mediates a good part of our body's ability to deal with and remove such toxic insults.  Toxicities actually increase as magnesium levels fall.  In plain language that means we have more allergic reactions, come down with the flu more often (never listen or trust anything the World Health Organization says about the flu for most cases are not actually caused by a virus but by chemical strss), suffer from diabetes (diabetes is largely a result of toxic stresses combined with overall malnutrition especially magnesium deficiency).  Magnesium is the Ultimate Heart Medicine because you will always see deficient cellular magnesium in each and every case of heart disease, stroke, cancer and neurological decline...... excerpt from www.imva.info

SYMPTOMS OF MAGNESIUM DEFICIENCY

The common symptoms are constipation, loss of appetite, generally not feeling well, tiredness, tiring quickly, muscle cramps, pins and needles, irritability, disturbed sleeping patterns, headaches, bad concentration and psychological changes.

What can cause magnesium deficiency?

Our diet today contains less magnesium than it once did. The biggest cause of this deficiency, apart from ill-health, is our bad eating habits. On a daily basis, people usually consume too few of the foodstuffs which contain sufficient magnesium, such as almonds, beans, cocoa, hazelnuts, walnuts etc. Also, these items tend to be intentionally avoided while people are on a slimming diet. The shortage of magnesium begins with modern day methods of harvesting food from the land, whereby crops are artificially fertilised with potassium and nitrogenous fertiliser, which in turn drains the earth of its natural goodness. This deficiency is then carried on into various foodstuffs, which consequently contain less magnesium than they should. Besides this, more than 80% of magnesium and other oligoelements are removed from foodstuffs on account of modern day processing methods of sugar, grain and salt. 38-67% of magnesium is lost through cooking, up to 38% through freezing and up to 99% through refining processes.

A deficiency can also generally be traced to areas in which the soil composition already has a poor magnesium content and consequently less of it is found in the drinking water and food. Australia has the lowest magnesium content in the soil in the world.

Reasons for magnesium deficiency

• Slimming where the emphasis is on only one type of nutrition.
• Eating food which is too greasy or fatty.
• Incorrect food intake, ie too much sugar, too many foodstuffs made with white flour, over-cooked or roasted food.
• Food which has a very rich calcium content, or which is lacking in vitamins B₁, B₂ and B₆.
• Alcoholism, smoking, being fed through a tube or a drip (over a long period of time).
• Insufficient reabsorption of magnesium, or excessive loss of magnesium through bowel resection, use of purgatives and inflammatory bowel disease resulting in diarrhoea (Crohn's disease) and ulcerative colitis.
• Endocrine causes are diabetes, some thyroid and parathyroid conditions, disease of the kidneys and adrenal glands.
• The taking of diuretics and some antibiotics.
• Extreme sports, pregnancy, breast-feeding.
• Stressful situations.

Scientific experts are naming magnesium as an anti-stress mineral and a nerve and muscle palliative

• Magnesium is as an important part in the chlorophyll molecule as iron is in the haemoglobin molecule. The daily magnesium intake required by the body amounts to 12.3 to 20.6 mmol (300-500 mg). 24-75% of magnesium is absorbed by the body from foodstuffs, depending on the amount of magnesium already in the body and the types of food eaten. With a magnesium deficiency, more magnesium is pumped out. After potassium, magnesium is the most important mineral among the intracellular minerals. The body of a grown adult contains around 864-1152 mmol (21-28 g) of magnesium, and around 60% of all magnesium in the body is deposited in the bones. Magnesium is a component part of blood plasma. It can be found in the skeletal muscles, heart muscles, nervous system and in large quantities in the liver. Around 80% of magnesium serum is ionised and dispersible, the remainder being tied to proteins.
• Magnesium makes possible more than 300 different vitally important functions in our bodies. It regulates the entire nervous and muscle system and also enables normal transmission of impulses between the nerve fibres.
• It is a very important catalyst for a great many enzyme systems.
• Without magnesium, the metabolism of carbon hydrates, proteins and fats is not possible.
• It stabilises thrombocytes (by preventing them gluing together) and is a protective element against thrombosis.
• It works as a preventive measure against cardiac infarct (in that it lowers the amount of fat in the blood). It also prevents disturbance of the heart rhythm and strengthens the heart muscles.
• It prevents the formation of kidney stones.
• It reduces the toxicity of various substances in the liver and accelerates the liver's regeneration.
• It has a beneficial effect on the pancreas and the secretion of pancreatic juices.
• It works as a means for the natural regulation of digestion, and consequently proves beneficial if you are suffering from constipation.
• It plays an important role in both gynaecology and obstetrics, as it can happen that premature childbirth can arise on account of a magnesium deficiency. It is used as a medical treatment for some complications which can occur during pregnancy and childbirth.
• It has an effect on male fertility, as it is one of the most important elements to be found in sperm heads. The swimming drive of the sperm stops whenever there is a disturbance with regard to the metabolism of magnesium or there is too little magnesium - the consequence of which is simply that the sperm are immobilised.

At this point, it is necessary to mention the antioxidant activity of magnesium, which protects the cells from harm. In today's modern life we are constantly being threatened by dangerous emissions, ozones, tobacco smoke plus preserved and refined nutrients. Numerous substances can metamorphose in the body into dangerous free radicals - small molecules which damage the cells. A healthy body has at its disposal copious safety mechanisms, but the prevalence of the early onset of cancer, heart and vein diseases and other degenerative illnesses prevent it from always working as one would wish.

excerpt from www.elektralife.com

see the following websites for more fantastic information on MAGNESIUM

www.magnesiumforlife.com

www.elektralife.com